Webmasters Opinion on Google’s Preferential Treatment to Big Brands

Google’s latest change in its algorithm is expected to favor videos and big brands. Many doubts were raised in this context and several people have voiced out their say about how to be identified as a big brand by the Google Panda.  Everyone has the same opinion that to convert your small brand into a big brand, gaining exposure is a must. However, how to gain exposure to become a big brand in the preferential environment created by Google poses a great problem.

Some webmasters feel that good logos and colors on the website will do the trick. However, others have argued by saying that Google’s algorithm does not look for fancy logos. Webmasters feel that websites are supposed to be built for humans and not algorithms, but Google is creating a hurdle in this process.

If you want to send the right on-page signals to Google, you should design your website with strong expert content, include graphics, and get high end backlinks. The content on the website should not be ‘good’ but it should be expert level content. Quality design and quality content put together will help you better your chances of being a big brand.

To create a big brand, it is important to build trust and give clear trust signals to users and search engines. Ensure that all the information that you are giving out is true. Building a big brand can take years, but you need to start somewhere. To start with, you should target keywords strategically and then move on to getting quality links from trusted websites. If you get an option to of choosing anchor text, use your company name or URL. You ought to be creative with every step that you take.

You can increase low level of attention to a higher level by effectively using social media marketing, especially Facebook and Twitter. Some webmasters consider that trying to become a ‘big brand’ is a fool’s errand. It is wiser to invest in trust building and authority signals.

Analytics and Reporting: Powerful Pillars of SEO

Measurement, reporting and analytics are the most powerful pillars of SEO tactics. The long-term success of an organic program completely relies on these factors. If you have ever managed a paid search campaign, you will understand the importance and impact of measurement and analysis. This article highlights how insight, action and certain other metrics can help you enhance your performance.

It is important to track conversions to demonstrate the business impact you are making. Apart from tracking rankings, you should also track revenue, leads and margin while trying to engage a company.
Usually, you will contribute a lot of time and energy to make an impact on your program, but do not forget to analyze data while focusing on your program. Study each change that you make, and check if it pushes you towards your goal, or pulls you away from it. Execute, monitor, measure and then make a note of the tactics which have a positive impact.

Keywords which drive high traffic need not necessarily be the same as keywords which help to convert leads into sales. You should prioritize your focus on keywords that will increase your revenue by lead conversion.
Apart from analytics, external factors such as seasonality also affect the traffic volume. For example, if your website sells skiing equipment, the maximum traffic will be generated during the cold months. So, you need to revolve your program around the months which drive peak traffic volumes.

It is essential to capture a benchmark of the rankings of keywords which are important for you. There are certain applications which will help you in benchmarking to check the impact of your program. These tools display the growth in keywords that start ranking over time.

Whether you wish to generate leads or conversions, you should concentrate on organic searches that lead to the call center. If your business relies on call centers for conversions, tracking these results will give you the most accurate data about the results you have acquired. These were few of the analytics that you need to trace and focus on, to pave way for successful optimization.

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