Google Generates Dynamic Search Ads, Using Website Content

Google has added a new feature to AdWords, called Dynamic Search Ads, which replaces the need for keywords. This new interesting search ad type will index your website frequently for changes, and choose keywords from the content on your website to generate a highly dynamic search ad based on search queries in Google. The body of the ad has to be written by you, and Google only inserts the headline of the ad.
Google generates a headline based on the search terms used, and it thinks are a good match. This will be put apart from your other campaigns, and if the search term was a keyword that you are already bidding for, it would not be eligible for Dynamic Search Ads. It will be competing with other bidders in AdWords.
Dynamic Search Ads intend to supplement existing keyword ads and not replace them. They are put into action only when you do not have a keyword ad relevant to a query. You can promote pages within your website which contain certain important words. Google uses regular search indexing technology to scan websites. Advertisers have the liberty to choose the pages or sections they want Google to scan to generate dynamic ads.

Google claims that Dynamic Search Ads will give a broader exposure to capture target audience. Google reports that advertisers in the pilot batch of this program are seeing a 5 to 10 percent increase in clicks and conversions, and the overall ROI is positive. Lawrence Cotter, General Manager at ApartmentHomeLiving.com said, "Using Dynamic Search Ads increased conversions by almost 50% with an average cost-per-conversion that's 73% less than our traditional search ads.”

Baris Gultekin, Director of AdWords Product Management at Google, said, "We're launching Dynamic Search Ads, a new way to target relevant searches with dynamic ads generated right from your website. Dynamic Search Ads complement your existing keyword-targeted ads to help you sell more with less effort”.
Dynamic Search Ads are available in the limited beta program, in all countries and languages supported by Google search advertising. However, Google has not provided the release date when Dynamic Search Ads will be open for everyone.

Thoughts provided by Webmarketing123.

Google+ Search: Killer Threat to Social Media

If you were to search a company’s official page on a social networking website, how would you search for it? Facebook, Twitter and LinkedIn are built in with a search tool, so most of you will directly use this tool. However, the results displayed by the tool integrated on social networking websites are not as appropriate as the results displayed on Google’s result page. Google has used these skills of indexation and display to make the Google+ experience better than its social competitors.

In order to make this concept clearer, I will cite an example. Most of us are fond of coffee, and one of the most leading brands catering our caffeine cravings is Starbucks. If you typed in ‘Starbucks’ in the search box on Facebook, there will be a number of results displayed, and it is not necessary that the company’s official page is displayed first. However, if you searched for the same keyword on Google, the search engine’s result page will certainly display Starbuck’s official webpage on the top.

On Facebook, the top page listing is based on the page that has the maximum number of likes and visits, which is not what the user is actually looking for. Google has a more sophisticated search algorithm, which caters to a user’s needs appropriately. G+ does not allow business profiles yet, but the results displayed are better than those displayed by Facebook.

Google+ as a social networking website has marked its presence very quickly among the masses, by generating over 25 million users in the past few months. The usage and sharing seems to have dropped down, according to the online marketing circles. To retain its user’s interest in G+, Google needs to leverage its positive factor, that is: discovery.

Google+ offers well organized search results. It segregates the results under various tabs like people, Google+ Posts, and Sparks, to make the website user friendly. If G+ wants to capture the total interest of users in the social media arena, it should implement Google’s idea of continuous innovation. Once G+ starts allowing business profiles, the competition for Facebook and other social networks will be at its peak.

Webma

Why your website needs a Link Audit?

Irrespective of whether you have done any active link building or not, chances are your website has a considerable amount of natural, one-way links connecting to it. These natural links develop over time as other websites gradually start linking to your site. It may be through a blog comment, a review of one of your products/services on a social networking site or a mention of your company in an online publication. Such links just happen to occur without roping in any extraneous SEO effort. 

Now, the idea behind a link audit is to determine your link building baseline; identify what kind of links your website has and what sources they are coming from. It pins down every type of link that may have attached itself to your site – the good, the bad and the ugly ones.

Now, one can ask as to why they need to opt for a link audit? For any website it is important to understand its link graph. One ought to know things like ‘How many links connect to a website?’, ‘Where are they coming from?’, and ‘Which page does a link point to?’ the type of text used in the link that points to your site and so on. Answers to these questions often reflect the reason behind the position and ranking of your website on a search engine.  

If you have employed a link building effort, it is essential to evaluate every single link to understand its true merit to your website. If you are planning to opt for a link building exercise, make sure to first understand you website’s existing link profile. For a precise link audit, one can simply make use of Google Web Master Tools. It is a free tool which enlists the type and source of a link that connects to your site. One can also make use of Link Diagnosis tool which gives pretty much the same details.

The bottom line is that a link audit gives you a clear picture of where your website stands in terms of back links, and what it could do to improve upon the same. To maximize the scope of links, you will need to bank on every linking opportunity a search engine provides you. Your links may come from the search index, Netscape’s open directory, paid database from Adwords program or paid database from banner advertiser.  A link could germinate from any of these possibilities. It is then up to you to gauge where you would want your links coming from and how these links can improve your existing link profile; for; in the end, a link can significantly affect your ranking and visibility quotient in a search engine.

Webmarketing123 is a California based Internet Marketing Firm which provides a host of services like SEO,PPC, SMM and ESM(Enterprise Search Marketing)

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Webmarketing123 – Now a ‘Marin Software Certified Agency’

Webmaketing123, the leading digital marketing agency from Bay Area, California, has been accorded with the title of being a Marin Software Certified Agency. With this recognition, Webmarketing123 stands to leverage its services with improved campaign performance and financial returns that Marin Software’s leading online ad management platform helps to provide.

Webmarketing123 is one of the foremost digital marketing agencies, with the objective of helping clients convert online visibility into measurable results. It is known to apply an approach which is customizable to bring together the power of Search Engine Optimization (SEO), Pay-per-Click (PPC), and Social Media Marketing (SMM) into an integrated whole that leads to creation of remarkable, results-driven online marketing programs. Webmarketing123’s approach is powered by a deep expertise in increasing online visibility, creating and executing effective online advertising campaigns, and delivering measurable results. In an effort to improve the performance of their customers’ campaigns, Webmarketing123 brought into force Marin Software – one of industry’s leading integrated platform for managing search, display, and social media marketing. After undergoing rigorous training and certification process to join the Marin Software Certified Agency Program, Webmarketing123 is now accredited with the program honor that ensures Webmarketing123’s clients benefit from the full campaign optimization capabilities that stem from Webmarketing123’s industry skills in accord with Marin Software.  It will also drive focus on the strategic growth of an ad program.

Webmarketing123 has augmented its standing to an escalated level following Marin’s accreditation to become a brusquer, linear and a broad-scoped digital marketing firm. Its strategic acumen coined with improved efficiencies and financial lift from Marin Software will ensure clients enhanced campaign results and a more comprehensive view of campaign activities. Webmarketing123 has seen an immediate financial boost to its clients’ bottom line after enabling Marin’s advanced bidding algorithms. Furthermore, the ability to track, report, and manage multiple channels has been largely simplified to help clients gauge the campaign activities better and with ease.