Google has added a new feature to AdWords, called Dynamic Search Ads, which replaces the need for keywords. This new interesting search ad type will index your website frequently for changes, and choose keywords from the content on your website to generate a highly dynamic search ad based on search queries in Google. The body of the ad has to be written by you, and Google only inserts the headline of the ad.
Google generates a headline based on the search terms used, and it thinks are a good match. This will be put apart from your other campaigns, and if the search term was a keyword that you are already bidding for, it would not be eligible for Dynamic Search Ads. It will be competing with other bidders in AdWords.
Dynamic Search Ads intend to supplement existing keyword ads and not replace them. They are put into action only when you do not have a keyword ad relevant to a query. You can promote pages within your website which contain certain important words. Google uses regular search indexing technology to scan websites. Advertisers have the liberty to choose the pages or sections they want Google to scan to generate dynamic ads.
Google claims that Dynamic Search Ads will give a broader exposure to capture target audience. Google reports that advertisers in the pilot batch of this program are seeing a 5 to 10 percent increase in clicks and conversions, and the overall ROI is positive. Lawrence Cotter, General Manager at ApartmentHomeLiving.com said, "Using Dynamic Search Ads increased conversions by almost 50% with an average cost-per-conversion that's 73% less than our traditional search ads.”
Baris Gultekin, Director of AdWords Product Management at Google, said, "We're launching Dynamic Search Ads, a new way to target relevant searches with dynamic ads generated right from your website. Dynamic Search Ads complement your existing keyword-targeted ads to help you sell more with less effort”.
Dynamic Search Ads are available in the limited beta program, in all countries and languages supported by Google search advertising. However, Google has not provided the release date when Dynamic Search Ads will be open for everyone.
Thoughts provided by Webmarketing123.
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