Google’s latest change in its algorithm is expected to favor videos and big brands. Many doubts were raised in this context and several people have voiced out their say about how to be identified as a big brand by the Google Panda. Everyone has the same opinion that to convert your small brand into a big brand, gaining exposure is a must. However, how to gain exposure to become a big brand in the preferential environment created by Google poses a great problem.
Some webmasters feel that good logos and colors on the website will do the trick. However, others have argued by saying that Google’s algorithm does not look for fancy logos. Webmasters feel that websites are supposed to be built for humans and not algorithms, but Google is creating a hurdle in this process.
If you want to send the right on-page signals to Google, you should design your website with strong expert content, include graphics, and get high end backlinks. The content on the website should not be ‘good’ but it should be expert level content. Quality design and quality content put together will help you better your chances of being a big brand.
To create a big brand, it is important to build trust and give clear trust signals to users and search engines. Ensure that all the information that you are giving out is true. Building a big brand can take years, but you need to start somewhere. To start with, you should target keywords strategically and then move on to getting quality links from trusted websites. If you get an option to of choosing anchor text, use your company name or URL. You ought to be creative with every step that you take.
You can increase low level of attention to a higher level by effectively using social media marketing, especially Facebook and Twitter. Some webmasters consider that trying to become a ‘big brand’ is a fool’s errand. It is wiser to invest in trust building and authority signals.
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